Creative Design and Art Direction
Nathaniel Pegowski, Creative Director/Designer
It takes a special kind of passion to collaborate, strategize, and translate a message into effective visual symbolic language that produces results. My creative education started in graphic design at the College for Creative Studies and completed at Kendall College of Art and Design. Achieving a well-rounded education in design and theory, I have won awards working with global corporations as well as large to small agencies. During my time off, I give back to the community by helping in humanitarian projects and spending time with nature.
Systems Thinking Processes Create Design Strategies for Greater User Experience.
Applying these processes throughout every project generates targeted design solutions delivering desired user outcomes. Let's collaborate in the design Processes for Evolution and Growth.
Systems Thinking In Action
Design from the user’s point of view. Understanding that the user is influenced by a complex system of experiences that shape the overall user behavior. This will resonate with the user on a deeper level, which ultimately drives behavior change.
Collaboration is a productive way to be creative. It allows the flexibility to weave design into the fabric of business.
Good design is a powerful tool. The aim is to design for the life cycle of brands, products, services, and programs. But most importantly, shifting the focus from designing “things” to designing outcomes. The result is a lasting change for business and the user.
Logo and Identity System Design
Style Guides and Branding Guidelines
Project and Production Management
Sales Kits and Sell Sheets
Point of Purchase
Print Collateral Design
Book and Cover Design
Trade Show Booth Design
Vehicle Graphic Design
Website Design and Development
Social Media Design
Digital Ad Design
Blog Content Creation
Banner Ad Campaigns
For full details of my professional experience and technical knowledge, download my resume, or please visit my profile on LinkedIn.