Creative Design and Art Direction

Global Vision® Eyewear

Global Vision® Product Catalogs

Stylish protective eyewear for whatever dares you! Dare to See Differently. For this important Global Vision® sales tool, the purpose was to consistently improve the design and function of this yearly flagship catalog. While incorporating hundreds of products into a single printed catalog, writing content, photography, and layout,
the objective was to make it competitive
for the heavy populated eyewear market.

BluWater® Product Catalogs

Adventure in Sight. Eyewear for exploring your world. The outdoors is where BluWater® Polarized eyewear belongs. This yearly catalog conveyed how polarized eyewear is the essential gear for the outdoor enthusiast. Combining diverse lifestyle imagery and product photography that highlighted
the materials and technology designed to withstand life’s adventures.

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