Global Vision Eyewear
Global Vision Eyewear is a wholesaler of high-quality sunglasses, goggles, safety glasses, and accessories for over three decades. As the Creative Director, I was responsible for overseeing a talented creative team and had hands-on engagement throughout the entire process from concept to production for the completion of various digital, print, social media, new products, product/model photography, tradeshow graphics, video, and website projects for multiple brand product lines.
WEBSITE REDESIGN AND DEVELOPMENT
Oversaw and collaborated with a premier web agency to tell the Global Vision story. A complete redesign and asset consolidation of three independent brand websites to become a single e-commerce site for dealers and retail use. Developed hero images, product spotlights, and creative writing for the home page, main category, and subcategory sections, to strengthen the corporation’s market position.
BLOGS AND SOCIAL MEDIA
Created brand awareness by establishing authority and trust with monthly specific themes. This was generated through analytical data, research, and the writing of related topics to products. Collaboration with the Creative Designer was key in the execution from the blog, to the showcasing of products on the social media channels, that directed people back to the website for increased revenue.
GLOBAL VISION PRODUCT CATALOGS
Stylish protective eyewear for whatever dares you! Dare to See Differently. For this important Global Vision sales tool, the purpose was to consistently improve the design and function of this yearly flagship catalog. While incorporating hundreds of products into a single printed catalog, writing content, photography, and layout, the objective was to make it competitive for the heavy populated eyewear market.
BLUWATER PRODUCT CATALOGS
Adventure in Sight. Eyewear for exploring your world. The outdoors is where BluWater Polarized eyewear belongs. This yearly catalog conveyed how polarized eyewear is the essential gear for the outdoor enthusiast. Combining diverse lifestyle imagery and product photography that highlighted the materials and technology designed to withstand life’s adventures.
PHOTOGRAPHY AND PHOTO MANIPULATION
Combinations of model and product photography were photographed or purchased to represent lifestyles and environments for Global Vision and BluWater eyewear. Photo manipulation was implemented to place eyewear and lens reflections on carefully selected stock photography to meet budgetary purpose and achieve a high-end visual appeal.
DISPLAY AND PRODUCT DEVELOPMENT
Collaborated with the President of Global Vision Eyewear in the development of new displays and products for the marketplace. This included producing designs for celebrity-endorsed glasses, displays and signage, logos, packaging, pouches, and accessories for everyday functional eyewear.